Designing human experiences in the age of AI.
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Posted on 2017 May 30 by polgarp · Tagged in IBM, Amazon, and Emotional design
Original link: http://www.adweek.com/digital/why-tech-companies-like-ibm-and-amazon-brand-artificial-intelligence-with-human-names/
I’m surprised they don’t mention the most important reason - people have a harder time to relate to a thing than to a person, so naming also makes these systems (and any AI system for that matter) more person like. This also makes the mistakes they make more forgivable. With AI products it’s imperative to have the right emotional design.