Designing human experiences in the age of AI.
Links curated by Peter Polgar.
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Posted on 2017 September 24 by polgarp · Tagged in AI mistake and AI surprise
Original link: https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/#1fdcb4866668
Interesting not because of Target’s approach (should be pretty much standard by now), but the funny - and also somehow cruel anecdote within. The creepiness feeling people feel is one type of AI challenge, surprising behavior. That is the algorithm worked as intended, but it did cause surprise for humans who used and not really in a pleasant way.