Scaling coherent user journeys
I tackle this by architecting features into a smooth and coherent user journey across all parts of the product. This involves stepping back to see the entire ecosystem, connecting the efforts of different teams, and establishing clear guidelines and principles for how things should work together.
- Key project: Creating an experience vision.
- Other stories: Raise product and org maturity.
Senior UX Manager @ Trustpilot ⊂ 2018 - 2021
Teamed up with Trustpilot to align and scale the B2B product and the UX team. Learned a lot about trust and safety, design strategy, product discovery, and visioning. Best outcomes: growing talent, great app foundations.
Key project: Redesigning app IA is alignment.
Other stories: Building a user research team, Leader archetypes in practice, Define design strategy through maturity evaluation.
Head of UX @ Emarsys ⊂ 2015 - 2018
Joined Emarsys to establish the UX team and practice from scratch. Built a 16 person team, while making major iterations to the core product. Learned a lot about marketing methods, hiring process, org structure, career development, workshops, design process, and the most about myself. Best outcomes: mature UX team, well established design system.
Key project: Designing a UX team.
Other stories: Building a design system, Establishing a UX process, Grow with experience stories.
Stories from my other adventures.
Plus some other things.
