I obsess about four things

Impactful design leadership goes beyond the immediate product impact. It’s about building the systems that make great products possible & efficient. I drive teams to solve the right problems and create meaningful results with these four principles:

• Scaling coherent user journeys
• Prototyping the future with visions
• Making better product decisions with discovery
• Building the right teams to deliver the right results

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Scaling coherent user journeys

As products scale, I focus on them remaining cohesive and intuitive. I decrease fragmentation by designing along the user’s journey, making complex experiences feel unified and simple.

• Key story: Redesigning app IA is alignment @Trustpilot
• Building a design system @Emarsys
• Shared understanding with story mapping @Prezi
• Some further thoughts on product design

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Prototyping the future with visions

Vision is a crucial tool for aligning teams and driving innovation. I use storytelling and prototypes to make the future tangible, helping everyone see what’s possible and get excited about building it together.

• Key story: Shaping product strategy through design vision @Krisp
• Some further thoughts on prototypes

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Making better product decisions with discovery

Great products come from a deep understanding of people’s needs, not assumptions. I empower teams to use research and discovery to solve the right problems and make smarter decisions for better results.

• Raise product and org maturity with product work @Krisp
• Establishing a UX process for transparent design strategy @Emarsys
• Some further thoughts on product discovery and user research

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Building the right teams to deliver the right results

A strong design team is a key driver of business success. I’m focused on building and coaching great teams that not only deliver exceptional work, but also multiply the impact of everyone they collaborate with.

• Designing a UX team @Emarsys
• Growing teams with experience stories @Emarsys
• Some further thoughts on people management, org design, coaching, and hiring