e46 Personas are meant to be used, not just created
Personas are a widely used method, as they are seemingly easy to create and fit well into the image of a standardized design process. But as with any other t...
Personas are a widely used method, as they are seemingly easy to create and fit well into the image of a standardized design process. But as with any other t...
If the goal of a presentation is to influence stakeholder decisions, the pyramid principle provides a simple framework to create decks that have flexible dep...
As designers become more seniors, there is a common expectation of also becoming better at communication. It’s often unclear what’s it that actually needs to...
When a design team is formed from individual designers, it needs to have certain rituals in place to grow into an actual team. Besides the usual suspects of ...
Designers might describe what they do as designing, but more often than not, it’s more facilitating. The modern design process calls for participation not on...
Some design teams have a vague understanding of how they contribute to their organization beyond the daily tasks of producing UIs. However, the value the tea...
Since we design interactive systems, prototypes are the most important artifacts we can produce in our work. Prototypes expand what we can create, model the ...
2023 is drawing to an end, which is a good time to take a pause, reflect a bit on the year, and chart a path for the coming year.
Design maturity models help get a holistic understanding of where the design team is and should go, but they are also often distracting by being overly gener...
Effective nurturing of designers and researchers is not only crucial for their career development but also essential for building a high-impact design organi...
Defining a team structure with intention helps design leaders achieve their goals, scale their teams, and create great designs. Key factors to consider are t...
Design leadership style is a powerful determinant of a design team’s effectiveness. By understanding and articulating your style, you can be a more intention...
Product design and research leaders are facing a shift from peacetime to wartime conditions. With shifting priorities, layoffs, budget cuts, and higher deman...
Evidence-based design serves the users truly, and actively using user research insights provides the evidence. Use workshops and other collaborative tools to...
Rigor is a key ingredient in any successful user research project. But what does rigor mean, exactly? And how can you ensure that your research is rigorous?
Writing is a valuable skill for product designers, especially in distributed teams. Besides its inherent use for async communication, it’s a valuable tool fo...
Empathy is a key skill for designers and design teams. The ability to understand another person not only helps in creating better products but also in establ...
Product designers and UX researchers have different mindsets, skills, and communication styles. Managing these two roles requires an understanding of both ro...
Desire paths, and shortcuts people make in physical spaces are also relevant to UX design. Users always find clever ways to use software that suits them bett...
Onboarding new design team members in a good way is essential for their success and the overall productivity of the team. Planning this right fosters a suppo...
Product trios is a great team setup to do product discovery, yet working in this type of close collaboration is not for everyone. Designers need to be prepar...
Writing useful hypotheses in the product design process helps understand user and business problems better while fostering critical thinking about the produc...
Understanding the concepts of problem space and solution space is crucial for achieving exceptional product outcomes. While these two realms are intricately ...
In the fast-paced world of product design, celebrating successes often takes a backseat to chase the next goal. But failing to acknowledge achievements toget...
Having a clear strategy is what sets apart mediocre design teams and good teams. A clear strategy is crucial for design teams to have a clear vision and dire...
1-on-1s can be a real game-changer when it comes to building a design team that works like a well-oiled machine. Managers can improve their team’s skills, ca...
AI has become a buzzword in tech, but simply adding it to a product does not guarantee value. Designers need to have an understanding of the underlying techn...
Design audits are an often overlooked but valuable tool for designers and design leaders to get valuable insights and energy for change.
Product designers should think about including more sustainable practices in their work. They should consider carbon consumption, influencing business models...
A clear career ladder is vital to retain team members and ensure they are growing in their roles. They provide clarity not only for professional development ...
User interviews are one of the easiest user research methods to get started with. To make them effective, the flow and formulation of questions need to be ri...
Pair design is an awesome way to get designers to collaborate more closely, increase design quality, and for team members to learn and grow together.
Great teams are not born overnight - they are forged through a purposeful hiring process. At its core, hiring is not just about filling roles; it’s about fin...
Well-articulated design decisions are often the single most impactful improvement design teams can do. It helps in transparency, more confident design choice...
Without a solid intention, a designed solution will have unclear decisions, shallow exploration, and mediocre quality. Describing the shared design intent gi...
Design principles set the foundation for consistently articulating design choices and prioritizing trade-offs across the design team and the wider organizati...
Design teams and leaders need to define what good design looks like within their context to be able to push for better outcomes.
Storytelling is a key skill for designers, and it can be also used to understand what we learned and to create better portfolios - by telling stories about o...
Player-coach roles in design teams are getting more common again but come with tradeoffs for both design leaders and their teams. Leaders need to balance the...
Well-polished details on their own are not enough for delight, the users’ goals need to be met exceptionally too.
Product design teams are more effective and produce higher quality output if they have deep expertise in each design discipline, while they also need general...
The hiring process needs to be a designed experience, and job ads are the first touchpoints for potential candidates. A great job ad should be human-centered...
Taking notes on user research sessions should go beyond asking observers to write down everything they see. Structuring notes drive impact beyond a single se...
Brag doc, a running list of what has gone well, is a great practice for designers to reflect and keep track of learnings and wins. It also helps managers to ...
Design critique is not only a basic method for designers to get feedback and improve the quality of their work, but also a core practice for design teams to ...
I’m starting a (bi)weekly newsletter on design leadership called 9am26. Looking around the interwebs these days there are more and more good articles on lead...
I’m glad you’ve subscribed to my newsletter on design leadership! I hope you find something worthwhile in each issue that helps you in your daily practice.
Personas are a widely used method, as they are seemingly easy to create and fit well into the image of a standardized design process. But as with any other t...
If the goal of a presentation is to influence stakeholder decisions, the pyramid principle provides a simple framework to create decks that have flexible dep...
When a design team is formed from individual designers, it needs to have certain rituals in place to grow into an actual team. Besides the usual suspects of ...
Designers might describe what they do as designing, but more often than not, it’s more facilitating. The modern design process calls for participation not on...
Some design teams have a vague understanding of how they contribute to their organization beyond the daily tasks of producing UIs. However, the value the tea...
Design maturity models help get a holistic understanding of where the design team is and should go, but they are also often distracting by being overly gener...
Effective nurturing of designers and researchers is not only crucial for their career development but also essential for building a high-impact design organi...
This is the second post in a series that Greg and I are publishing on the strategic role of UX in product development and how PMs and UX professionals can de...
Defining a team structure with intention helps design leaders achieve their goals, scale their teams, and create great designs. Key factors to consider are t...
Design leadership style is a powerful determinant of a design team’s effectiveness. By understanding and articulating your style, you can be a more intention...
Product design and research leaders are facing a shift from peacetime to wartime conditions. With shifting priorities, layoffs, budget cuts, and higher deman...
Evidence-based design serves the users truly, and actively using user research insights provides the evidence. Use workshops and other collaborative tools to...
Senior designers and even design leaders are often asked to go more strategic. Makes sense, that’s what more experienced people do to increase their impact a...
Rigor is a key ingredient in any successful user research project. But what does rigor mean, exactly? And how can you ensure that your research is rigorous?
Writing is a valuable skill for product designers, especially in distributed teams. Besides its inherent use for async communication, it’s a valuable tool fo...
Empathy is a key skill for designers and design teams. The ability to understand another person not only helps in creating better products but also in establ...
Product designers and UX researchers have different mindsets, skills, and communication styles. Managing these two roles requires an understanding of both ro...
Onboarding new design team members in a good way is essential for their success and the overall productivity of the team. Planning this right fosters a suppo...
Product trios is a great team setup to do product discovery, yet working in this type of close collaboration is not for everyone. Designers need to be prepar...
In the fast-paced world of product design, celebrating successes often takes a backseat to chase the next goal. But failing to acknowledge achievements toget...
Having a clear strategy is what sets apart mediocre design teams and good teams. A clear strategy is crucial for design teams to have a clear vision and dire...
1-on-1s can be a real game-changer when it comes to building a design team that works like a well-oiled machine. Managers can improve their team’s skills, ca...
AI has become a buzzword in tech, but simply adding it to a product does not guarantee value. Designers need to have an understanding of the underlying techn...
Design audits are an often overlooked but valuable tool for designers and design leaders to get valuable insights and energy for change.
Product designers should think about including more sustainable practices in their work. They should consider carbon consumption, influencing business models...
A clear career ladder is vital to retain team members and ensure they are growing in their roles. They provide clarity not only for professional development ...
Player-coach roles in design teams are getting more common again but come with tradeoffs for both design leaders and their teams. Leaders need to balance the...
I’m starting a (bi)weekly newsletter on design leadership called 9am26. Looking around the interwebs these days there are more and more good articles on lead...
Two chief direction for UX strategy (correlates with the two roles for design leaders, leadership and management):
Was on a meetup today, and one of the questions asked from the presenter was “What’s the relationship between business and design at your company”. Ofcourse ...
OKRs (for example from Radical Focus by Christina Wodtke is a good book about it) or similar goal setting techniques usually work well for focusing product t...
Two useful frameworks for design leaders to describe their activities:
Last week I attended the Strech conference 2020 online. I found over the years that the individual talks themselves don’t give that much useful insights, but...
To get started as a design leader at a new role a few things to look out for.
My notes from Jared Spool’s talk “Designing the Growth Path for UX Leaders and UX Managers”.
#watchlearn is series of sessions of the Emarsys UX team watching a talk, discussing it, and publishing their notes about it.
I frequently see UX people in a leadership role, even if they are not team leads or managers. They still need to guide their teams or even to change processe...
Christopher K Wong in Why you shouldn’t be too eager to share your work:
A key idea in product design is to make things easier and simpler as much as possible so people are faster at whatever they are doing, with the assumption th...
Since we design interactive systems, prototypes are the most important artifacts we can produce in our work. Prototypes expand what we can create, model the ...
Desire paths, and shortcuts people make in physical spaces are also relevant to UX design. Users always find clever ways to use software that suits them bett...
Writing useful hypotheses in the product design process helps understand user and business problems better while fostering critical thinking about the produc...
Understanding the concepts of problem space and solution space is crucial for achieving exceptional product outcomes. While these two realms are intricately ...
AI has become a buzzword in tech, but simply adding it to a product does not guarantee value. Designers need to have an understanding of the underlying techn...
Design audits are an often overlooked but valuable tool for designers and design leaders to get valuable insights and energy for change.
Product designers should think about including more sustainable practices in their work. They should consider carbon consumption, influencing business models...
Pair design is an awesome way to get designers to collaborate more closely, increase design quality, and for team members to learn and grow together.
Well-articulated design decisions are often the single most impactful improvement design teams can do. It helps in transparency, more confident design choice...
Without a solid intention, a designed solution will have unclear decisions, shallow exploration, and mediocre quality. Describing the shared design intent gi...
Design principles set the foundation for consistently articulating design choices and prioritizing trade-offs across the design team and the wider organizati...
Design teams and leaders need to define what good design looks like within their context to be able to push for better outcomes.
Well-polished details on their own are not enough for delight, the users’ goals need to be met exceptionally too.
There are multiple types of innovation, technology is one of these, another one is design. Design innovation can relate to many areas of a product, even up t...
I found the term vision a bit confusing when thinking on their role on product development. Possibly since different people understand different things when ...
Being accessible is not only a good practice for legal reasons (to avoid getting sued, like the Dominos case, it’s also the right thing to do (being more inc...
Formulating design principles
This story is based on the talk I recently gave on the UX Budapest Meetup featuring AI topics. Here is my prezi from the event. I’ve added more links and mor...
Showing tip amount examples guides how much tip people give
A quick method to build a creative brief for small projects
Enhancing apps with messaging
From time to time I find myself obsessed with broken things, especially physical objects. The ones that leave me in an interrupted, annoyed, confused state w...
This week I attended a UX Budapest meetup event. Besides the always great networking I liked the talks too, as they offered an interesting insight on how peo...
Product designers and UX researchers have different mindsets, skills, and communication styles. Managing these two roles requires an understanding of both ro...
In the fast-paced world of product design, celebrating successes often takes a backseat to chase the next goal. But failing to acknowledge achievements toget...
1-on-1s can be a real game-changer when it comes to building a design team that works like a well-oiled machine. Managers can improve their team’s skills, ca...
A clear career ladder is vital to retain team members and ensure they are growing in their roles. They provide clarity not only for professional development ...
Great teams are not born overnight - they are forged through a purposeful hiring process. At its core, hiring is not just about filling roles; it’s about fin...
The hiring process needs to be a designed experience, and job ads are the first touchpoints for potential candidates. A great job ad should be human-centered...
Brag doc, a running list of what has gone well, is a great practice for designers to reflect and keep track of learnings and wins. It also helps managers to ...
A few notes from the Staff design, interviews with high level individual contributor designers by Brian Lovin.
To get started as a design leader at a new role a few things to look out for.
Initial talk
Product trios is a great team setup to do product discovery, yet working in this type of close collaboration is not for everyone. Designers need to be prepar...
Design teams and leaders need to define what good design looks like within their context to be able to push for better outcomes.
Theresa Torres describes Opportunity solution trees as a visual way to think about working towards an outcome throughout a discovery process.
Tal Raviv’s article, That’s Not a Hypothesis describes what hypothesis is in the scientific method: something we believe in, a part of the model what we beli...
I found the term vision a bit confusing when thinking on their role on product development. Possibly since different people understand different things when ...
Setting goals
User Story Mapping at Emarsys
There is an often told quote attributed to Henry Ford, in product development:
Rigor is a key ingredient in any successful user research project. But what does rigor mean, exactly? And how can you ensure that your research is rigorous?
User interviews are one of the easiest user research methods to get started with. To make them effective, the flow and formulation of questions need to be ri...
Taking notes on user research sessions should go beyond asking observers to write down everything they see. Structuring notes drive impact beyond a single se...
User research projects vary in scope, where they are on the scale depends on the goal.
Had a chat with a researcher this week, and one of the topics we discussed was how to use personas in a design process. We ended up talking a lot on why thei...
About personas
Well designed research plans in qualitative user research help to successfully learn about users
I was teaching designers this week, and it struck me: people don’t question the need of doing research any more. There used to be a few confident, experience...
Product trios is a great team setup to do product discovery, yet working in this type of close collaboration is not for everyone. Designers need to be prepar...
On design critiques all feedback might be treated as equal, but that’s of course not the case, some points are more important. When doing round-robin, feedba...
Discovery and delivery are not just different phases in the product design process, they also differ from each other in significant ways in terms of what the...
There are multiple types of innovation, technology is one of these, another one is design. Design innovation can relate to many areas of a product, even up t...
Theresa Torres describes Opportunity solution trees as a visual way to think about working towards an outcome throughout a discovery process.
Tal Raviv’s article, That’s Not a Hypothesis describes what hypothesis is in the scientific method: something we believe in, a part of the model what we beli...
I was teaching designers this week, and it struck me: people don’t question the need of doing research any more. There used to be a few confident, experience...
A clear career ladder is vital to retain team members and ensure they are growing in their roles. They provide clarity not only for professional development ...
Storytelling is a key skill for designers, and it can be also used to understand what we learned and to create better portfolios - by telling stories about o...
Brag doc, a running list of what has gone well, is a great practice for designers to reflect and keep track of learnings and wins. It also helps managers to ...
A few notes from the Staff design, interviews with high level individual contributor designers by Brian Lovin.
Collecting pieces
We assess UX designers’ and researchers’ professional skills with a homework during our hiring process. While we set up our interviews to get a nice picture ...
When a design team is formed from individual designers, it needs to have certain rituals in place to grow into an actual team. Besides the usual suspects of ...
Some design teams have a vague understanding of how they contribute to their organization beyond the daily tasks of producing UIs. However, the value the tea...
Defining a team structure with intention helps design leaders achieve their goals, scale their teams, and create great designs. Key factors to consider are t...
Product designers and UX researchers have different mindsets, skills, and communication styles. Managing these two roles requires an understanding of both ro...
Digital design is still in its storming phase, that’s why we have so many posts, debates, and comments on naming, terminology, etc. Part of it is philosophic...
Pair design is an awesome way to get designers to collaborate more closely, increase design quality, and for team members to learn and grow together.
Product design teams are more effective and produce higher quality output if they have deep expertise in each design discipline, while they also need general...
Christopher K Wong in Why you shouldn’t be too eager to share your work:
Since we design interactive systems, prototypes are the most important artifacts we can produce in our work. Prototypes expand what we can create, model the ...
Player-coach roles in design teams are getting more common again but come with tradeoffs for both design leaders and their teams. Leaders need to balance the...
Well-polished details on their own are not enough for delight, the users’ goals need to be met exceptionally too.
Design critique is not only a basic method for designers to get feedback and improve the quality of their work, but also a core practice for design teams to ...
Designers might describe what they do as designing, but more often than not, it’s more facilitating. The modern design process calls for participation not on...
Writing useful hypotheses in the product design process helps understand user and business problems better while fostering critical thinking about the produc...
Understanding the concepts of problem space and solution space is crucial for achieving exceptional product outcomes. While these two realms are intricately ...
On design critiques all feedback might be treated as equal, but that’s of course not the case, some points are more important. When doing round-robin, feedba...
Discovery and delivery are not just different phases in the product design process, they also differ from each other in significant ways in terms of what the...
I’ve been an Evernote user for more than 10 years, but finally decided to switch away from it. I started to use Joplin, an open-source note-taking app a coup...
Design leadership style is a powerful determinant of a design team’s effectiveness. By understanding and articulating your style, you can be a more intention...
Writing is a valuable skill for product designers, especially in distributed teams. Besides its inherent use for async communication, it’s a valuable tool fo...
This is my current knowledge workflow as of beginning of 2021. I write these both to document my current practice, and also to clearly set what guidelines I’...
A quick method to build a creative brief for small projects
Things learned at the IxD ’16 Camp
(This post is about how to apply the How Might We method in Hungarian, and in a broader sense how language based design methods translate.)
Christopher K Wong in Why you shouldn’t be too eager to share your work:
Product trios is a great team setup to do product discovery, yet working in this type of close collaboration is not for everyone. Designers need to be prepar...
Pair design is an awesome way to get designers to collaborate more closely, increase design quality, and for team members to learn and grow together.
This is the second post in a series that Greg and I are publishing on the strategic role of UX in product development and how PMs and UX professionals can de...
Senior designers and even design leaders are often asked to go more strategic. Makes sense, that’s what more experienced people do to increase their impact a...
Having a clear strategy is what sets apart mediocre design teams and good teams. A clear strategy is crucial for design teams to have a clear vision and dire...
Christopher K Wong in Why you shouldn’t be too eager to share your work:
A key idea in product design is to make things easier and simpler as much as possible so people are faster at whatever they are doing, with the assumption th...
A constant thing with creating new software seems the tendency to automate things people can do easily while leaving the more complicated stuff for people to...
I’m starting a (bi)weekly newsletter on design leadership called 9am26. Looking around the interwebs these days there are more and more good articles on lead...
I seem to followed by quotes on all things UX. They appear in presentations, on Facebook conversations as funny come backs, in discussions about UIs. I get i...
Had a chat with a researcher this week, and one of the topics we discussed was how to use personas in a design process. We ended up talking a lot on why thei...
About personas
This is my current knowledge workflow as of beginning of 2021. I write these both to document my current practice, and also to clearly set what guidelines I’...
Garden seems to be an emerging trend in thinking, doing knowledge work. It’s an approach that is described by multiple methodologies or frameworks and all of...
Theresa Torres describes Opportunity solution trees as a visual way to think about working towards an outcome throughout a discovery process.
Tal Raviv’s article, That’s Not a Hypothesis describes what hypothesis is in the scientific method: something we believe in, a part of the model what we beli...
Storytelling is a key skill for designers, and it can be also used to understand what we learned and to create better portfolios - by telling stories about o...
I’ve been part of the UX Coffee Hours for the past 1.5 years, meeting UX researchers every week for a chat, mostly mentoring people starting out in their car...
Great teams are not born overnight - they are forged through a purposeful hiring process. At its core, hiring is not just about filling roles; it’s about fin...
The hiring process needs to be a designed experience, and job ads are the first touchpoints for potential candidates. A great job ad should be human-centered...
If the goal of a presentation is to influence stakeholder decisions, the pyramid principle provides a simple framework to create decks that have flexible dep...
As designers become more seniors, there is a common expectation of also becoming better at communication. It’s often unclear what’s it that actually needs to...
To get started as a design leader at a new role a few things to look out for.
OKRs (for example from Radical Focus by Christina Wodtke is a good book about it) or similar goal setting techniques usually work well for focusing product t...
Two chief direction for UX strategy (correlates with the two roles for design leaders, leadership and management):
Product designers should think about including more sustainable practices in their work. They should consider carbon consumption, influencing business models...
Writing is a valuable skill for product designers, especially in distributed teams. Besides its inherent use for async communication, it’s a valuable tool fo...
Rigor is a key ingredient in any successful user research project. But what does rigor mean, exactly? And how can you ensure that your research is rigorous?
Design leadership style is a powerful determinant of a design team’s effectiveness. By understanding and articulating your style, you can be a more intention...
I’ve been an Evernote user for more than 10 years, but finally decided to switch away from it. I started to use Joplin, an open-source note-taking app a coup...
A constant thing with creating new software seems the tendency to automate things people can do easily while leaving the more complicated stuff for people to...
If the goal of a presentation is to influence stakeholder decisions, the pyramid principle provides a simple framework to create decks that have flexible dep...